I was the kid in high school who lugged her camera around and took every art class possible. One day I told my mom how much I loved this thing called “Photoshop,” and she said, “Great, you can make a career out of that!” So I did.

Originally from the Bay Area, I moved to Los Angeles to study Branding & Visual Communication at FIDM, where I learned how to turn visual storytelling into strategy. I got my start working with fashion and jewelry brands like Nordstrom Rack, New Republic, and VidaKush—gaining experience on all things creative from from art direction to digital marketing.

In 2017, I was the first employee at Bev, a disruptive canned wine startup on a mission to empower women in the alcohol space. As Founding Creative Director, I built the brand from the ground up - designing the branding, packaging, and shaping every touchpoint from DTC campaigns to retail experiences. Bev became a leader in the canned wine movement and the explosion of consumer packaged goods, landing on shelves at Target and Kroger, growing to 8-figure revenue, and eventually being acquired by Gallo Wines (creators of High Noon) in 2023.

Now based in New York City, I run Charlotte Cooper Creative (CCC)—a full-service branding studio helping ambitious CPG founders bring bold ideas to life. From early-stage concepts like Fysh Foods, Lo Siento Caliente, and SourMilk, to nationally recognized brands in the Diageo Portfolio, I partner with clients to create identities, packaging, and campaigns that don’t just look good, but break through.

What I Do:

• Brand Design: Identity, positioning, art direction

• Packaging Design

• Product Line Architecture

• Campaign & Content Strategy

• Merchandise Design

• Art direction for Social Media

• Retail & Experiential Design

If you’re building something exciting, I’d love to help you make it iconic.