Bev Brite

As the creative director behind Bev Brite, I handled the full design process—from visual identity and packaging to brand copy. Bev Brite was introduced as a crisp, zero-sugar sauvignon blanc spritz with 5% ABV, aimed at expanding Bev’s lineup with something lighter and more refreshing for the health-conscious Millennial and Gen Z crowd.

I developed a clean, pastel system paired with modern, minimalist typography to reflect the product’s chill, crisp character. Every element was created to feel approachable and bright, while still aligning with Bev’s bold, fun-loving brand spirit. The tone of voice across packaging and social leaned into the “light but lively” attitude, positioning Bev Brite as the go-to for everything from après-ski hangs to rooftop happy hours.