Bev Pride Packaging Design
Creative Direction, Packaging Design, Packaging Production, Art Direction
I had the opportunity to design our limited-edition Pride packaging, which was sold exclusively at Target and quickly sold out in its debut season. Bev’s identity is rooted in vibrant color, making this Pride project especially exciting as we created a rainbow pack that celebrated inclusivity. I developed a custom rainbow gradient that incorporated Bev’s signature brand colors, and collaborated closely with packaging suppliers to ensure the hues were vivid and true to the design vision. Attending press checks, I oversaw the final touches, ensuring the gradient was seamless for launch and perfectly captured the spirit of Pride. This project not only introduced a new design but also debuted a lower-ABV wine, making it a standout moment for the brand.
